Limited Edition MAC Makeup Giveway! (Value $113)

give away

Enter the Contest HERE! Beauty By Jemz is giving away a fabulous prize full of goodies from MAC Cosmetics! The prize is valued at $113.00 and contains: “Whisper of Gilt” Extra Dimension Skinfinish ($34) from the Limited Edition Holiday 2012 … Continue reading

My 2013 IMATS Haul teaser!

So today I was working at the IMATS (International Makeup Artist Trade Show) here in Toronto. I was honestly hoping to post all my pics and prices of everything I got today in my mad dash to snag a few things while working in the FACE atelier booth all day. I just can’t. Guys, I’m so beat. So, I will give you a teaser and just show you a collage of the goodies I grabbed. I will post more details and prices etc. at a later day. 1 SMALL

If you’re going to be at IMATS tomorrow, happy shopping! xo

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DIY Easy Black and White Nails

black and white tuxedo nails

I did a super-easy black and white nail design that I call “tuxedo nails.” Because- they are super streamlined and chic looking, IMO. The absolute best part of this nail design, which I came to find out during the week … Continue reading

My fave MAC Blushes (Swatches)

MAC blush swatches

I am not a brand-whore. Seriously. So no, I do not use all MAC errrythang in my kit. But, I do absolutely love some of their blushes. I find the pigment is great, they are quite smooth and not chalky, … Continue reading

DIY Geometric Manicure

geometric nails

So I stumbled on these 2 links a while back, and decided to make my own “Scotch Tape Manicure”. I used, Pinkalicious and Impeccable Greys from Maybelline’s Color Show line as my 2 base colours, then used white, … Continue reading

Beauty x 3: CC Cream

Personally, I am not a big fan of BB creams, but I must say that I can’t wait to see the shade Clinique comes out with!

Last week we chatted about the benefits of BB Creams, which are generally regarded as next-generation tinted moisturizers. In addition to daily hydration for your skin, little tubes of BB contain priming agents, ingredients to repair skin damage, a pinch of pigment and, in many cases, sun protection. Well, the beauty world moves fast and, just as you were getting used to BB, is already onto the next even-better thing: CC Creams.

The most common complaint of BB Creams (there aren’t many) is that they can lack enough pigment to conceal imperfections, like dark circles or acne scarring or rosacea, and that they’re a little too thick in consistency.

CC Creams (stands for  “colour correction” or “colour control”), the next-gen BB cream, or the next-next-gen tinted moisturizer, are improved with with increased pigment amounts (the aesthetic effect is more like foundation and less like tinted moisturizers) and silkier textures.

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Manicure Monday!

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I am seriously wishing for spring… Just hoping for some warm weather and the re-appearance of one of my fave trendy colours this year, mint. I have 2 mint green shades of nail lacquer that I am in love with … Continue reading

My Holy Grail Red Lipstick…

beauty by jemz red lipstick continuous cranberry

I love a good red. Wine or lipstick. When you wear a great red lipstick that really flatters you, it makes you feel über glam and brings out that inner sex kitten just a little more than usual…. atleast for me! … Continue reading

St Patrick’s Day Nails!

beauty by jemz st patricks day nails

In keeping with the Irish holiday this year, I decided to really get into the spirit of St Patrick’s day by doing some festive nail painting!  I really wanted to do something simple and classy, and realistically wearable. I’m not … Continue reading

The Wedding day: How long should I plan for Make-up and/or Hair Services?

Great tips on wedding day timeline planning for brides-to-be!

Vancouver Bridal Hub

Your wedding is a big event already, you want to ensure your day is Fun and Relaxed. Having mobile Beauty services come to you, along with all your friends/family at your side is just another enjoyable part of it all.

Candice from Michigan touched base and wrote us;

“I came across your site and I think your articles for brides are fantastic! I got married last year, and let’s just say the timeline was chaotic. I was over an hour late! Truth – because I didn’t plan out my morning the best. I tried to do salon services for Hair AND at home services for the Girls Makeup, and truly thought I didn’t need as much time as everyone told me. I was wrong.

I was reading your timeline posts and have a friend getting married in a few months (June). Would you be able to do a post in…

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Manicure Monday!

nail pic

  Today’s nails are done using: Sally Hansen ‘Hard as Nails” base coat 1 coat of Sally Hansen Hard as Nails Extreme Wear in “White On” #21 2 coats on Nicole by OPI Hint of Mint 1 coat of ELF Assured … Continue reading

Add a Little Love for Valentine’s Day!

Add a Little Love for Valentine's Day!

Yes, yes, I know. V-day is still 4 weeks away. BUT I have a strong love-hate relationship with the day, so I like to prepare early. I love the festiveness. Hate the love part. My V-day’s always go bad. So…. … Continue reading

Product Review: Lang Lang Cosmetics Lipsticks

Lang Lang cosmetics swatches lipsticks

I recently received some product from a home-grown company, owned by Charlotte Lang, called Lang Lang Cosmetics. She was kind and gracious enough to send me 5 lipstick shades and 4 loose eyeshadow powders to review for my lovely beauty … Continue reading

Product Review! Dare to Compare: ELF vs. Make Up For Ever


I’ve been seeing a lot of products lately that seem to be dupes for other high(er)-end items out in the makeup world. And sometimes dupes are fabulous, really amazing, twin-like items. So my goal in this dare-to-compare blog is to … Continue reading

Want to Make YOUR Best “Natural” Lip Color?

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I do lots, and I mean LOTS of photoshoots for models and commercial clients where the #1 look I end up doing is creating a, NOT NUDE, but a “natural” lip tone. This also goes for a fair number of … Continue reading

Dear Santa… I’ve been a very good girl…


Time to round up the amazing beauty buys out there for the Christmas season! Now, I never get presents. Seriously. Nobody ever buys me things for Christmas. I get a lovely card, usually filled with sparkles and Santa stickers from … Continue reading

Thank You Make Up For Ever!

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There’s nothing better than the Fed Ex man buzzing at 8:20am to give you a box of makeup goodies. Honestly, he could show up at 4:37am, and I would still be elated. Yay for makeup goodies!!! I Must say… Make … Continue reading

Yaby Liquid Foundation Review

During Yaby Cosmetics‘s pop-up shop in Toronto in August, I picked up the “Natural Finish Liquid Foundation” among other things. I actually ended up using it that very same day on a photoshoot I did for a beauty editorial (seen here).

I purchased 6 shades and felt that was enough to cover any skin tone appropriately with a bit of custom mixing.

My daughter was hanging around and dying to ‘help me’ so I let her use her arm for the swatches. I think some “Hello Kitty” character may be seen in the background, not to mention her very tiny 5 year old arm was a bit tougher to swatch then I’d thought…



So the product…

I noticed that the texture is very light and the consistency is similar to a tinted moisturizer. The product is oil-free, which is likely for the best since I think it suits younger skin types best and it has a cyclomethicone base, thereby making it a great option for those with sensitive, acne prone or very oily skin types.

The product is not overly pigmented (no caking) and provides great very-light to slightly moderate coverage. It needs concealer to really even things out and provides a very nice, light coverage to those with nearly perfect skin or those needing only minimal spot coverage. It layers well but cannot be built up to a full coverage foundation.

It photographs very well and allows the skin texture to show through nicely. I also liked how the tones are very closely matched to real skin tones. The clear tubes also makes it easy to spot and match a shade in a pinch. I also liked the packaging and it’s travel and kit-friendly size. That being said, I noticed some of my tubes are half empty after about 6 uses. However, I must note the cost-effectiveness of the product as it retails for $13.55 and pros can sign up for the discount program for 20% off, bringing your price down to $10.85 (for 0.272 oz of product).

I would not apply this with a sponge and would go the foundation & stippling brush route to avoid the sponge soaking up all the product. It also warms nicely and applies well with fingers.  I also used this foundation on one of my brides recently (who had very good skin). I used my Lise Watier concealer wheel to spot conceal and then used a mixture of shades “caramel” and “custard” to give her a custom match. You can see her lovely face here.

The sum:

I probably wouldn’t use this as a personal use foundation since the coverage cannot be built up to full, and some days you just need that extra ‘oomph!’ BUT I would stock this item in my kit as it is not expensive to keep as a good, light coverage option with great packaging and that is highly photographic and mimics skin texture very well. I’d love to see a full-coverage liquid foundation Yaby!


Is there a product you’d like me to review? Want to see if an item lives up to the hype? Drop me a line!