Yaby Liquid Foundation Review

During Yaby Cosmetics‘s pop-up shop in Toronto in August, I picked up the “Natural Finish Liquid Foundation” among other things. I actually ended up using it that very same day on a photoshoot I did for a beauty editorial (seen here).

I purchased 6 shades and felt that was enough to cover any skin tone appropriately with a bit of custom mixing.

My daughter was hanging around and dying to ‘help me’ so I let her use her arm for the swatches. I think some “Hello Kitty” character may be seen in the background, not to mention her very tiny 5 year old arm was a bit tougher to swatch then I’d thought…



So the product…

I noticed that the texture is very light and the consistency is similar to a tinted moisturizer. The product is oil-free, which is likely for the best since I think it suits younger skin types best and it has a cyclomethicone base, thereby making it a great option for those with sensitive, acne prone or very oily skin types.

The product is not overly pigmented (no caking) and provides great very-light to slightly moderate coverage. It needs concealer to really even things out and provides a very nice, light coverage to those with nearly perfect skin or those needing only minimal spot coverage. It layers well but cannot be built up to a full coverage foundation.

It photographs very well and allows the skin texture to show through nicely. I also liked how the tones are very closely matched to real skin tones. The clear tubes also makes it easy to spot and match a shade in a pinch. I also liked the packaging and it’s travel and kit-friendly size. That being said, I noticed some of my tubes are half empty after about 6 uses. However, I must note the cost-effectiveness of the product as it retails for $13.55 and pros can sign up for the discount program for 20% off, bringing your price down to $10.85 (for 0.272 oz of product).

I would not apply this with a sponge and would go the foundation & stippling brush route to avoid the sponge soaking up all the product. It also warms nicely and applies well with fingers.Ā  I also used this foundation on one of my brides recently (who had very good skin). I used my Lise Watier concealer wheel to spot conceal and then used a mixture of shades “caramel” and “custard” to give her a custom match. You can see her lovely face here.

The sum:

I probably wouldn’t use this as a personal use foundation since the coverage cannot be built up to full, and some days you just need that extra ‘oomph!’ BUT I would stock this item in my kit as it is not expensive to keep as a good, light coverage option with great packaging and that is highly photographic and mimics skin texture very well. I’d love to see a full-coverage liquid foundation Yaby!


Is there a product you’d like me to review? Want to see if an item lives up to the hype? Drop me a line!


Thanks Face Atelier!

CanPar paid me a visit today and brought me some special FACE atelier goodies! I’m stoked!

FACE atelier Ultra Foundation is one of my absolute favourite liquid foundations. It gives amazing medium to full coverage, is buildable, and has a silicone base so you can save time and skip the priming step! To top it off… it’s a Canadian company! And I sure do love a homegrown product, especially one as amazing as this!

I recently used some FACE atelier products in 2 recent beauty editorials I had published (view MASK here or view Flight & Fury here). The shots and themes were COMPLETELY different from each other, but the thing is that this line is much more versatile than people and artists sometimes think. I use it on brides & clients, in video & photoshoots. Mature skin? No worries, this silky formula ‘floats’ atop the skin and doesn’t exaggerate fine lines by settling in wrinkles. Oily skin? get the Ultra Matte spray and mist a little before & after application to keep yourself shine-free. Dull skin? this stuff leaves a natural dewy look, just be sure to not powder on the whole face and just in the T-zone where needed.

Best of all….. FACE atelier was so kind as to hook me up with some professional gratis with my favourite items from their line!

I got the Ultra Foundation in 0-, 2, 4, 6, 8, 0+ a.k.a. 10, and 12 and the Ultra Matte spray. Covers every skin tone! And with 0- and 0+ you can customize the colour best for you (or your client). Enjoy the pics and the swatches!

Thanks again FACE atelier!

xo Jem