During Yaby Cosmetics‘s pop-up shop in Toronto in August, I picked up the “Natural Finish Liquid Foundation” among other things. I actually ended up using it that very same day on a photoshoot I did for a beauty editorial (seen here).
I purchased 6 shades and felt that was enough to cover any skin tone appropriately with a bit of custom mixing.
My daughter was hanging around and dying to ‘help me’ so I let her use her arm for the swatches. I think some “Hello Kitty” character may be seen in the background, not to mention her very tiny 5 year old arm was a bit tougher to swatch then I’d thought…
So the product…
I noticed that the texture is very light and the consistency is similar to a tinted moisturizer. The product is oil-free, which is likely for the best since I think it suits younger skin types best and it has a cyclomethicone base, thereby making it a great option for those with sensitive, acne prone or very oily skin types.
The product is not overly pigmented (no caking) and provides great very-light to slightly moderate coverage. It needs concealer to really even things out and provides a very nice, light coverage to those with nearly perfect skin or those needing only minimal spot coverage. It layers well but cannot be built up to a full coverage foundation.
It photographs very well and allows the skin texture to show through nicely. I also liked how the tones are very closely matched to real skin tones. The clear tubes also makes it easy to spot and match a shade in a pinch. I also liked the packaging and it’s travel and kit-friendly size. That being said, I noticed some of my tubes are half empty after about 6 uses. However, I must note the cost-effectiveness of the product as it retails for $13.55 and pros can sign up for the discount program for 20% off, bringing your price down to $10.85 (for 0.272 oz of product).
I would not apply this with a sponge and would go the foundation & stippling brush route to avoid the sponge soaking up all the product. It also warms nicely and applies well with fingers. I also used this foundation on one of my brides recently (who had very good skin). I used my Lise Watier concealer wheel to spot conceal and then used a mixture of shades “caramel” and “custard” to give her a custom match. You can see her lovely face here.
The sum:
I probably wouldn’t use this as a personal use foundation since the coverage cannot be built up to full, and some days you just need that extra ‘oomph!’ BUT I would stock this item in my kit as it is not expensive to keep as a good, light coverage option with great packaging and that is highly photographic and mimics skin texture very well. I’d love to see a full-coverage liquid foundation Yaby!
Is there a product you’d like me to review? Want to see if an item lives up to the hype? Drop me a line!
beautybyjemz 